user avatarJérémie C.Maker @uniqrate

Analytics for WordPress websites: A guide for bloggers and technical writers

analytic

Tracking user behavior on your WordPress website is essential for improving content performance. While Google Analytics remains a powerful tool, it is often complex and not tailored for bloggers and technical writers. Uniqrate complements Google Analytics, providing a focused approach with unique features like reader feedback and privacy-friendly analytics.

Why use analytics for WordPress websites?

Uniqrate analytics dashboard
Uniqrate analytics dashboard

Analytics tools can help you:

  • Understand which content your readers enjoy the most.
  • Pinpoint areas of improvement to boost engagement.
  • Improve SEO by aligning content with reader expectations.
  • Optimize conversions and ensure your efforts pay off.

With Uniqrate, you also gain access to direct reader feedback—data that Google Analytics does not provide—allowing you to better connect with your audience.

Combining Google Analytics and Uniqrate

Google Analytics excels at providing high-level metrics like traffic sources, demographics, and session durations. If cookie consent is not an issue for your audience, Google Analytics can be a valuable tool for understanding your website’s broader performance. However, its complexity often makes it less effective for content-specific analysis.

Uniqrate complements Google Analytics by focusing on content engagement, offering detailed insights for WordPress bloggers and technical writers. By using both tools together, you can benefit from:

  • Comprehensive Traffic Data (via Google Analytics).
  • Content-Centric Feedback and Insights (via Uniqrate).

Key features of Uniqrate for WordPress

  1. Integrated analytics and reader feedback
    Uniqrate combines traditional analytics metrics with user feedback, showing you not only the numbers but also the reasons behind them.

  2. Social proof for engagement
    Display trust-building social proof directly on your WordPress site, such as "100 people loved this content," increasing credibility.

    Social proof display example

  3. Customizable analytics island
    Uniqrate offers a sleek analytics island that fits seamlessly into your website, encouraging readers to leave feedback or rate content.

    Uniqrate island settings

  4. Privacy-friendly analytics
    Unlike Google Analytics, Uniqrate is cookie-free, GDPR-compliant, and requires no intrusive consent banners.

  5. Content-focused insights
    While Google Analytics provides general traffic data, Uniqrate zeroes in on how readers interact with your content, making it easier to improve articles and documentation.

Benefits for WordPress bloggers and technical writers

  • Improved content quality
    With actionable feedback from readers, you can tailor your content to better meet their needs.

  • SEO enhancement
    Direct insights help you align your writing with what readers search for, reducing the risks associated with AI-generated content.

  • Higher conversion rates
    Knowing what content drives actions, such as downloads or email signups, enables better optimization.

  • Privacy without compromise
    Gain meaningful data without worrying about cookie banners or privacy concerns.

How to set up Uniqrate for WordPress

  1. Sign up for Uniqrate
    Visit Uniqrate and create your account to access the analytics dashboard.

  2. Install the plugin
    Download the Uniqrate plugin and activate it on your WordPress site.

  3. Customize your analytics island
    Use the Uniqrate settings panel to adjust the design and placement of the analytics island.

  4. Analyze and optimize
    Regularly review your Uniqrate dashboard to track feedback and identify areas of improvement.

    Uniqrate analytics dashboard

Conclusion

For WordPress bloggers and technical writers, Uniqrate provides a targeted, privacy-friendly solution to enhance content performance. Combined with Google Analytics, it creates a comprehensive analytics system that addresses both traffic insights and reader engagement. Start using Uniqrate today and take your WordPress website to the next level.

Learn more about Uniqrate

Why real-time social proof builds trust and increases blog reader loyalty? image.

Why real-time social proof builds trust and increases blog reader loyalty?

In this article, we’ll explore what real-time social proof is, why it works, and how it can help you build trust and foster loyalty among your readers.

analytic
user avatar

Jérémie C.

Maker @uniqrate

How a cookie-free blog improves UX, CTR, and time spent on articles image.

How a cookie-free blog improves UX, CTR, and time spent on articles

The presence of intrusive cookie banners can frustrate readers and disrupt their experience on your blog. For bloggers and technical writers, this distraction can lead to higher bounce rates and lower engagement metrics. By adopting cookie-free analytics tools like Uniqrate, you can eliminate these issues while improving user experience (UX), click-through rates (CTR), and the time readers spend engaging with your content.

analytic
user avatar

Jérémie C.

Maker @uniqrate

Discover what your readers truly think

Combine traditional analytics with reader feedback.
Get what they love about your content.
Go beyond page views and visitor numbers.

Start 14-day free trial